Make use of high quality 360 imagery with one pass that collects data for many uses.

Scale & Capitalize on Street View Data from a 360º Camera

Table of Contents

Innovative ways companies can use geospatial data from a 360° mobile mapping camera and how surveying companies can scale data capture and use for multiple customers

mosaic 51 camera and site tour 360 hurricane ian post disaster management

The Current Problem in Data Collection

One of the biggest problems with collecting street-view imagery and data is the inefficient manner in which the data is collected. 

Oftentimes it is done for one specific project and one specific department or company.

Imagine a city has plans to update a major road in their town. 

During the project, pavement and utilities will be torn up and laid back down. Current street furniture such as greenery, sidewalks, or bus stops will be replaced or updated. 

Each of these specific items may require a different company who will need a clear image of the entire environment of the project but for their own unique reason. So inevitably what happens is that each of these companies will independently collect their own data by means of a survey. 

Make use of high quality 360 imagery with one pass that collects data for many uses.
Make use of high quality 360 imagery with one pass that collects data for many uses.

This means that some are contracting professional surveying companies to conduct the survey. Others are sending their own personnel out to the field to collect with a multitude of devices. 

This is a highly inefficient means of data collection. It is timely and costly and the different tools used to conduct the surveys produce different levels of quality. 

But it doesn’t have to be this way. There is a simple solution.  

Data Subscription

What if instead of each end user having to devise their own method and means of collecting and visualizing street-view data for their unique use case, they could all simply find the relevant information in one all-encompassing platform. 

And what if the data was updated on a regular basis so that users could look back in time to compare the changes in the site across the lifetime of the project or further back in history to gain a fuller picture. 

i.e. a comprehensive and historical map of the entire town, city or even country. 

The concept is simple. One product, one subscription.

The product – all current and historical mapping data of a given area collected and maintained in an easily viewable platform for any subscriber to access at will. When the data is updated, it will update in every subscriber’s system.

As an added feature there might also be some measurement tools, anonymization, as well as AI asset identification to further enrich the visual data. 

What are the benefits to end-users

Reduce time in the field

The majority of sales can be conducted over the phone nowadays. All you need is a sales team, a telephone, and a great pitch. 

But for many companies offering services or products, they need to do their research beforehand in order to know where their customers are or what to offer them. 

Let’s pretend you are an advertising agency. You want to know where possible locations to place advertising exist (i.e. on sides of buildings, bus stops, or standalone billboards). But it’s a time-consuming process to find all of those locations. 

Rather than spending precious hours and days driving the streets looking for these possible locations, imagine only having to drive the roads on an up-to-date online map with clear images of the roadside infrastructure where you could possibly place advertisements. 

Offer better customer experience

Understanding your customer or client from the first interaction is key to a long and fruitful relationship. When a customer, client, resident calls a company or governmental agency (one of which you will read about in a moment or two) to report an issue, what better way to show those people that you truly understand where they are coming from then by being able to drop down into their neighborhood and discuss the current state of things. 

Rather than having to schedule a time in the future to visit the location in question, the customer service rep could access the latest images of the property in question and work through the issue immediately on the phone with the caller or tax-payer. 

Finding multiple use cases for the same 360 imagery

The most common and obvious subscribers to such a system would be government-owned institutions and municipalities. Namely local divisions seeking data to improve infrastructure, road asset management, and general city maintenance. 

Public industries such as the police, army, and fire services are also potentially regular subscribers.

However, with such a diverse range of other companies requiring comprehensive data, and with the data already being continuously collected, it makes sense to widen the customer target.

When considering who might benefit from a readily-available 360º street view platform let’s consider:

  • Which companies work outside? 
  • Which companies need images of infrastructure and buildings? 
  • Which companies need to evaluate the space of a specific area and its surroundings?

Plenty of private companies need this data. They likely already had a solution in place for data collection, but it would have required time and money in resources.

Banks, golf clubs, insurance companies…the list really is endless. Essentially every sector can make use of this data. 

Let’s walk through some of the areas where data can be capitalized on, some used to monitor maintenance, others for competitor activity.

Electrical Car Companies

Companies providing electrical cars can view the location of charging points, plan where new points should be installed, and whether there is high-current infrastructure nearby.

They could also see the areas where other electrical cars are parked, and potentially target advertising in that area for new customers.

Insurance Companies

When insurance companies are surveying buildings for quotations, having accurate data on hand saves time for site visits. Damage assessment can also be carried out using historical data as a comparison to present-day damage.

Tax Authorities

In a similar vein tax authorities can gauge the features of buildings from 360° imagery. The number of floors, the number of windows a building has, or whether it has had any improvements that can all be checked using street-view imagery data.

Streetlight Providers and Manufacturers

Highway at sunset

Mehmet Turgut Kirkgoz from Pixabay 

Something we probably all take for granted are street lights or lamp posts. But they are an integral part of our infrastructure. And there are many players in the field – whether due to ownership of the land, or physical parts of the lamp poles. Many times, the local authorities don’t even know how many street lights they have at a given time.  

Street light providers can use the imagery to ascertain how many and what types of street lights are within a given boundary, whether lighting is energy-saving, ‘smart-lighting’, LED, or solar-powered. This is very helpful in managing the sustainability of lighting in a given area.

Storage Removal Companies

Rented storage facilities, affectionately known as ‘warehouse hotels’, deliver storage units to residential areas and collect them once full. They need to gauge where the unit can be dropped off and whether there is access around it for the period of time required. Data can help check roads, parking measures, and the accessibility to a resident’s house or garden.

Playground Manufacturers 

Another way to capitalize on data is to sell it to companies that manufacture and install playgrounds.

Firstly, the surrounding space can be analyzed to see what style of playground is best suited, for example, if many surrounding buildings have wood or stone, a more natural-themed park in neutral tones will fit. For playgrounds already built, the year of installation can be checked, and to monitor when parts were repaired or repainted, and if they are due to be replaced. The size of the area can be measured and the surface materials used identified.

Girl on a swing in a playground
Annie Spratt on Unsplash

Schools can also make use of this data when considering multiple playground  providers, and playground manufacturers have current and historical data to share.

Perimeter Security 

Saving time on site visits is ideal for companies involved in the upkeep and installation of fencing. Large perimeters such as naval bases, hospital grounds, or parks can be measured easily and accurately from 360° data.

Roadside advertising and promotions

how advertising agencies and billboard companies can use geospatial data
how advertising agencies and billboard companies can use geospatial data

Ideal placements for promoting company names or advertisements can be identified using geospatial data. Manufacturers can examine buildings and locate which placement will have the best line of sight. The areas can also be measured for scale simply by looking at data, with no site visit required.

Shopping and Entertainment Centers

There are a huge amount of businesses under this umbrella. New planning for shopping centers, golf courses, swimming pools, stadiums and many more can be sped along with geospatial data when contractors can be provided with information and imagery promptly.

Outdoor Furniture Companies

A niche market perhaps and not immediately thought of, but companies providing outdoor furniture for cafes and restaurants have great use for this data. They can examine historical imagery of the tables and chairs used, and contact the companies once they estimate they are needing to be renewed.

Outdoor restaurant in Tuscany
Pexels from Pixabay 

For this, current and historical data is required, and here the salesperson can easily discuss the location, their street, and really familiarize themselves with the area before speaking with prospects.

There are a myriad of other ways to capitalize on data sourced from 360° imagery because so many companies can benefit from it.

How is this Data Captured?

The question on everyone’s lips.

The line of Mosaic 360º mobile mapping camera systems capture impeccable 360° imagery. The 3 different systems designed and built by Mosaic all contain six lenses to photograph and store real life in sharp resolution. High-resolution imagery is integral in the collection of data, to ensure the data captured is accurate and of the highest quality for data subscribers.

Waterproof and dust-proof, the Mosaic 51 and Mosaic X systems can withstand exceptionally high and low temperatures without affecting the quality of the imagery. Entirely compact, only one person is required to set up and operate this standalone system and it is easily fitted to a vehicle roof by a single person.

Mosaic 51 camera system mounted on a car

The ideal mobile mapping system required for large-scale data collection needs to be the best model possible, not only for accuracy, but due to the amount of subscribed companies relying on the data, and their own customers relying on that data-backed evaluation.

The Possibility of State-Sourced and Shared Data

Many private companies collect data for internal company use and often, but they will not wish to share this data because they have invested the time and money to source it.

Sharing data with other companies could be a very valuable resource, and useful for example to neighboring municipalities, electricity providers, or wastewater companies working on cross-border projects. Often, data is ‘geofenced’ meaning that it will simply cut out once it crosses into a new municipality.

An open working mentality would provide a faster solution if companies had access to the required data.

Not all companies have the budget to capture data at scale, so a subscription service is an economical business plan of providing companies and organizations of varying sizes to access the data necessary to them without incurring the typical costs associated with such services.

Open laptop displaying graph data

It has been suggested that individual states and local governments provide data themselves, as a resource for all companies within to utilize. If municipalities were to invest in an effective 360° camera, and capture imagery from around their city, it would be an economic boost for town-wide, regional or even national efficiency.

Not only that, with only a handful of drivers collecting the data, and with the data digitized and available online, other companies will not need to be on the road, reducing the volume of carbon emissions.

The Future

Artificial Intelligence usage is on the rise and it is flowing into more and more walks of life.

AI is already in use when capturing data, in facial and license plate blurring. How can this be further integrated? What about using machine learning to recognize particular objects for real-time identification?

For example, a farm that has attached cameras to its tractors to check for weeds amidst crops. They would find it very useful to have AI identification that could immediately recognize a weed, and spray it with weedkiller right there and then.

There are many ways that data from a 360° camera can be capitalized upon, and possible routes for expanding the client base will always be explored.

The main question when considering capitalizing on data capture is – what is doable, and what is sellable?

Looking to scale data capture in your community? Contact us below for more details and to see how we can help you start collecting data at scale to be used by many members of your community.